Complete SEO Course (Basic to Advanced)

Search Engine Optimization (SEO)  : 

Course Module(Basic )

Introduction of SEO & How it works?

• What is SEO?
• How does it work?
• Benefits of SEO
• Future of SEO
• Procedure to get started

Niche & Domain Research:

• What is a niche?
• Find a perfect niche using “Google Trends & Exploding Topics”
• Find a perfect domain name
• Is EMD (exact match domain) a good SEO signal?
• How to purchase a domain & hosting?

Basic Keyword Research:

• What is keyword research?
• Type of keywords (Informational, Navigational, Commercial, Transactional)
• Free keyword research tool & extension list
• Research keyword through brainstorming
• Get keywords idea from Google
• Create a spreadsheet for building keyword database

On-Page Optimization:

• What is On-Page optimization
• Meta title optimization (580px)
• Meta description optimization (920px)
• Optimize article structure
• Don’t over-optimize  keywords
• Add Image Alt tag
• What are dofollow & nofollow links?
• Internal linking
• External linking
• Subheading optimization
• Optimize an article using Yoast SEO plugin

Technical SEO:

• Robots.txt
• XML sitemaps
• 404 errors
• How to include/exclude items from XML sitemap?
• Website should be secure (HTTPs)
• Make sure your site is mobile friendly (test your website)
• Complete setup Yoast SEO plugin 

Off-Page Optimization:

• What is Off-Page optimization?
• Why are backlinks important?
• Different types of backlinks
• What is PA, DA, and Spam Score?
• Find your competitors backlinks
• Create a list of competitors’ backlinks
• Find opportunities to get backlinks from those sites

Local SEO:

• • What is local SEO?
  • Why is local SEO important for business?
  • Find competitors local online presence & opportunities
  • What is NAP?
  • Add your business to Google My Business (GMB)
  • Bring more positive reviews on your listing
  • Create more local citation